We have been asked on a few occasions why we decided to plump for 1988/89 to start our retrogaming apparel journey #KeepingTheGameAlive.

We have already shared the connection to Tennis for All but here is some more context.

The North American Video Game crash of 1983 by The Gaming Historian....

If you do not remember it yourself, then please take some time out to watch this.

After digesting it, you will know why it happened and why what happened after it was so important for the future of the industry and it's evolution to where it is today. Go bust or quickly move on...


OK, it was not global, with Europe and Japan not doing as badly, but there were connected impacts.

This is actually a great listen...

Quick point: No wonder the ET game failed with only 6 weeks to get it out there. 6 weeks! No, we did not play that game much either..

1983 to 1985 saw the real negative impact but amongst the doom and gloom was an evolving technological and creative shift that not only saved the industry but set it on a path to where it is today globally.

By 1988/1989 games were not ports of arcade games anymore with everyone trying to get on the same bandwagon. They had become much more complex with impressive interactivity and narrative.

It was away from the arcade, where the real evolution in home entertainment was taking place and the games of the mid to late 80s were just something special.

Many games of this era also set the precedent for many future game styles and narratives.

We look forward to sharing more of our story with you which is the impetus for us to be #KeepingTheGameAlive through our collections.

Please note, we will also go back to games on our journey that pre date 88/89.

We are certainly old enough to be able to!

Thanks again for your support.


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